We are delighted to share that Precious, LVI, is the winner of the prestigious JCA Fashion Design Competition 2025. Her design was selected from thousands of entries and was chosen as the winner by Prof Jimmy Choo OBE.
Precious’ design was inspired by an upcycled rebel theme and was a tribute to her Nigerian heritage and West African identity, reimagined through the lens of sustainability and innovation. The bottom of the outfit took inspiration from the traditional Nigerian broom symbolising heritage and strength. For the top, she used cut-out pieces of denim layered with prints inspired by the iconic “Ghana most go” a powerful symbol of migration and survival. The puffer jacket crafted from layered black bin bags acts as an environmental concern as a way to protect our future generations.
Precious attended the JCA Revelation Fashion Show last night, and her design will be featured in the upcoming Jimmy Choo newsletter.
Many congratulations Precious!
